Advertisers
Our marketing approach for “viral” content is for real
companies that want real results.
The cost of buying impressions online is only going to move in one direction-- and it isn't down. What is going down is the percentage of click-through rates and conversions from the growing onslaught of rich media ads.
As the digital media landscape becomes more fragmented everyday, it demands specialized marketing partners to leverage their expertise to reach individual consumer segments. Word-of-mouth “viral” marketing penetrates these segments, boosting brand perception and impacting sales far beyond rich media advertising.
We are a viral production and marketing company by necessity, as we believe that the greatest marketing tools alone cannot provide viral success. In our book- content is king. We strive to create brand events that are so engaging that once they have been experienced people are compelled to forward that same feeling to a friend.
companies that want real results.
The cost of buying impressions online is only going to move in one direction-- and it isn't down. What is going down is the percentage of click-through rates and conversions from the growing onslaught of rich media ads.
As the digital media landscape becomes more fragmented everyday, it demands specialized marketing partners to leverage their expertise to reach individual consumer segments. Word-of-mouth “viral” marketing penetrates these segments, boosting brand perception and impacting sales far beyond rich media advertising.
We are a viral production and marketing company by necessity, as we believe that the greatest marketing tools alone cannot provide viral success. In our book- content is king. We strive to create brand events that are so engaging that once they have been experienced people are compelled to forward that same feeling to a friend.
Our ad agency has a digital department, why use Viralmedium?
We are here to assist you in accomplishing maximum market penetration with your brand. Whether it’s your current creative strategy or something we propose, we’ll work with you. We can work closely with your agency at any stage, from inception throughout campaign execution, using all our tools at your disposal. We work with leading ad agencies everyday. All projects are funneled through a central Project Manager who will be the main contact person for your team and the agency.
Some facts to consider:
We are here to assist you in accomplishing maximum market penetration with your brand. Whether it’s your current creative strategy or something we propose, we’ll work with you. We can work closely with your agency at any stage, from inception throughout campaign execution, using all our tools at your disposal. We work with leading ad agencies everyday. All projects are funneled through a central Project Manager who will be the main contact person for your team and the agency.
Some facts to consider:
- Before considering rich media, behavior and contextual marketing as the next big thing in digital marketing, consider this: click through rates average 1.24% and are on a decline.
- Real ROI in digital marketing comes from conversion rates, not eyeballs.
- The Digital Marketing Association found that email delivers the highest ROI: $57.25 for every dollar spent on it in 2005, compared against $7.08 for every dollar spent on print catalogs, and $22.52 for every dollar spent on non-email internet marketing.
How can you guarantee our campaign will be a viral success?
We combine popular viral distribution strategies with a proven approach called big-seed marketing, which utilizes permission and segmentation tactics in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing. Big-seed marketing combines the two approaches so that a large initial audience spreads the marketing message to a secondary audience.
This method yields more overall interest than either approach would have by itself, even if the message isn't that contagious. Because big-seed marketing harnesses the power of large numbers of ordinary people, its success does not depend on influentials or on any other special individuals, thus dispensing with the probably fruitless exercise of predicting how, or through whom, contagious ideas will spread.
By the nature of your content and industry we can predetermine a range of unique views for your campaign. Contact the office closest to you for a quote.
We combine popular viral distribution strategies with a proven approach called big-seed marketing, which utilizes permission and segmentation tactics in a way that yields far more predictable results than “purely” viral approaches like word-of-mouth marketing. Big-seed marketing combines the two approaches so that a large initial audience spreads the marketing message to a secondary audience.
This method yields more overall interest than either approach would have by itself, even if the message isn't that contagious. Because big-seed marketing harnesses the power of large numbers of ordinary people, its success does not depend on influentials or on any other special individuals, thus dispensing with the probably fruitless exercise of predicting how, or through whom, contagious ideas will spread.
By the nature of your content and industry we can predetermine a range of unique views for your campaign. Contact the office closest to you for a quote.
We already have great creative, can we go viral with it?
Advertisers can provide their own creative assets as we are here to assist you in accomplishing maximum market penetration with your creative strategy in mind.
We will work closely with your creative team at any stage, from inception throughout campaign execution, using all our tools at your disposal. All projects are funneled through a central Project Manager who will be the main contact person for your team.
And if you are in need of original creative assets we certainly can assist you in developing a strong campaign.
Advertisers can provide their own creative assets as we are here to assist you in accomplishing maximum market penetration with your creative strategy in mind.
We will work closely with your creative team at any stage, from inception throughout campaign execution, using all our tools at your disposal. All projects are funneled through a central Project Manager who will be the main contact person for your team.
And if you are in need of original creative assets we certainly can assist you in developing a strong campaign.
Can you track our campaign?
Our viral distribution strategy seeds your content into many popular online destinations. Once people start forwarding your content it is centrally tracked online in a secure client monitoring space using our proprietary ViralSpread™ technology.
ViralSpread™ transforms detailed web logs into useful and easy-to-follow information that your client can use to sell more products and significantly increase their ROI. Some key information includes:
Our viral distribution strategy seeds your content into many popular online destinations. Once people start forwarding your content it is centrally tracked online in a secure client monitoring space using our proprietary ViralSpread™ technology.
ViralSpread™ transforms detailed web logs into useful and easy-to-follow information that your client can use to sell more products and significantly increase their ROI. Some key information includes:
- How many unique visitors came to your online destinations.
- How they moved from page to page.
- Which search engines they came from.
- How long they spent on each page.
What production capabilities do you have?
We know production budgets are always a concern, especially in new media. Being an Interactive Art Services Company, Viral Medium’s seasoned production team utilizes the experiences and knowledge that only come from 8 years of day-to-day assignments with leading international advertising agencies.
We understand the terms “yesterday deadlines” and “big-production values and a tight budget.”
We know production budgets are always a concern, especially in new media. Being an Interactive Art Services Company, Viral Medium’s seasoned production team utilizes the experiences and knowledge that only come from 8 years of day-to-day assignments with leading international advertising agencies.
We understand the terms “yesterday deadlines” and “big-production values and a tight budget.”